Bruce Willis As John McClane in Die Hard Battery Commercial

Die Hard ⭐️⭐️⭐️⭐️½ just doesn’t get old with repeated rewatchings. It’s so well done, Bruce Willis’ character is perfectly cast, the story is very good, Hans Gruber is a great villain, and then there’s the whole “Yippie Ky ehhh …” Among the best action taglines, right up there with “I’ll be back” in Terminator.

Old news here, but new to us. We don’t watch many commercials because the only ads we see are when we watch them on ad-supported Hulu, FREE streaming channels and the extremely rare live TV show.

This Diehard battery commercial came out in October 2020. It’s really clever.

“I’ve never done any sort of commercial with the John McClane character, but Advance Auto Parts brought an idea to integrate DieHard the battery into the Die Hard story through a short film that’s authentic to McClane and both brands,” said Willis in a statement. “Advance approached this like a motion picture – the script is clever, the production intense and the spot is entertaining. This is what Die Hard fans expect. I think they will dig the DieHard –Die Hard mashup.”

Bruce Willis Reprises John McClane Role in Epic DieHard Battery Commercial | Hollywood Reporter

Tonight, on Hulu the commercial just kept replaying the commercial. Love it. Some movies are just perfect for products.

It makes so much sense that I don’t know why this has been branding from the beginning. Maybe it has and that was missed too.

Any other clever commercials with movie and product tie-ins that you can recommend?

Budweiser, Coca-Cola and Pepsi Cutting Back On 2021 Super Bowl LV Ad Spending

Part of the communal entertainment of the Super Bowl are watching the creative commercials. For many years now, it’s become a tradition of sorts.

In 2021, the tradition is facing an unusual — to say the least — business environment.

It’s no secret those ad spots are very expensive, costing millions for seconds of airplay. It’s a valuable captive audience, but this year is the first with a pandemic bearing down on businesses like the sun over a valley.

And Budweiser, Coca-cola and Pepsi, at least with their signature brands, are cutting back.

Budweiser isn’t the only big company skipping this year’s game. Coca-Cola (KO) and Pepsi (PEP) both announced in recent weeks they won’t be buying ads during Super Bowl LV. The sports spectacle has been “struggling to attract the degree of advertising demand it usually draws” because of the pandemic’s economic affects on company’s bottom lines, said research firm eMarketer. For example, Coca-Cola recently slashed 2,000 jobs as it grapples with a decline in revenue from lost sales in restaurants. Pepsi said it would rather focus its marketing efforts on its sponsored Super Bowl halftime show.

Budweiser is skipping the Super Bowl for the first time in nearly four decades – CNN

Can you blame these businesses for reducing their ad buying? There is another angle. How many people will be watching on traditional TV in 2021? How many are watching through streaming TV? How will these viewing numbers compare to prior years?

These are all good questions, and we don’t have the answers. My suspicion is that the number of viewers has been declining. Perhaps the ad spends aren’t just being cut from the Super Bowl but from traditional television in general.

This isn’t to say that this year’s Super Bowl — and honestly I don’t even know as I’m writing this who will be competing this year (that’s how invested I am in the NFL these days — hey, the Seahawks are out, that’s all I know!).

Ok, I felt guilty in that last paragraph so I just googled the answer: Kansas City Chiefs vs. Tampa Bay Buccaneers.

No wonder a west coaster like me doesn’t know who’s in it 😉 You planning on tuning into the big game this year? Any commercials you’re looking forward to watching?

Applebee’s using Welcome Back, Kotter theme song in commercials

Depending on your age, where you remember first seeing John Travolta will vary.

Me? I can’t remember if it was the movie Boy in the Plastic Bubble (that movie, although it wasn’t a horror film, just freaked me out with the idea that breathing outside air could kill), Stephen King’s first adaptation Carrie (also my intro to Sissy Spacek and a chilling film) or the 70s TV show Welcome Back, Kotter.

Certainly the latter I remember him most for early on, because he was on weekly and prominently. Of course he’d go onto other iconic roles in Grease and Saturday Night Fever, but Kotter is where I most remember Travolta from in the beginning of his acting career.

Add to that very catchy theme song to Welcome Back Kotter. The 70s and 80s had crazy good memorable theme songs.

Travolta played a Henry Winkler like Fonz character in the TV show as one of the Sweathogs. Gabe Kaplan as the teacher and Ron Palilo as Horshack — with that zany hoarse laugh.

Palillo’s character was part of a group of remedial students known as “Sweathogs,” in a Brooklyn high school. He was known for his catchphrase, “ooh, ooh! Mr. Kotter” and his unique laugh. Some of the cast members in the show, including Palillo, have passed away.

Ron Palillo — Life and Death of the Beloved ‘Welcome Back, Kotter’ Star

Sadly, Palilo passed away in 2012. He joined others that we remember on the show that are no longer alive including: John Sylvester White who played Mr. Woodman in 1988, Robert Hegyes (who played the sweathog Epstein) in 2012, Marcia Strassman (Gabe Kaplan’s character’s wife Julie Kotter in the show) in 2014.

The only main surviving main characters as of this writing are, in fact, Gabe Kaplan (age 77), John Travola (age 66) who played Vinnie Barbarino and the other prominent sweathog, Freddie “Boom Boom” Washington (Lawrence Hilton-Jacobs).

Inevitably the death clock catches up with us all, but this is one of several 70s and 80s TV shows I remember fondly.

Imagine my surprise and delight when Applebee’s ads playing on Hulu are now using the opening theme song to Welcome Back, Kotter.

While it might be premature, Applebee’s want potential customers to realize their restaurants are back open in many places. We probably won’t be going to Applebee’s any time soon, but it’s a well marketed way to let us know they’re open and available.

Imagine there will be plenty of other catchy theme songs to use for returning businesses. Twisted Sister’s “Stay Hungry” perhaps? (joking!). Licensing is one of the few remaining non-concert performance ways for music artists to make money from their songs.