Bruce Willis As John McClane in Die Hard Battery Commercial

Die Hard ⭐️⭐️⭐️⭐️½ just doesn’t get old with repeated rewatchings. It’s so well done, Bruce Willis’ character is perfectly cast, the story is very good, Hans Gruber is a great villain, and then there’s the whole “Yippie Ky ehhh …” Among the best action taglines, right up there with “I’ll be back” in Terminator.

Old news here, but new to us. We don’t watch many commercials because the only ads we see are when we watch them on ad-supported Hulu, FREE streaming channels and the extremely rare live TV show.

This Diehard battery commercial came out in October 2020. It’s really clever.

“I’ve never done any sort of commercial with the John McClane character, but Advance Auto Parts brought an idea to integrate DieHard the battery into the Die Hard story through a short film that’s authentic to McClane and both brands,” said Willis in a statement. “Advance approached this like a motion picture – the script is clever, the production intense and the spot is entertaining. This is what Die Hard fans expect. I think they will dig the DieHard –Die Hard mashup.”

Bruce Willis Reprises John McClane Role in Epic DieHard Battery Commercial | Hollywood Reporter

Tonight, on Hulu the commercial just kept replaying the commercial. Love it. Some movies are just perfect for products.

It makes so much sense that I don’t know why this has been branding from the beginning. Maybe it has and that was missed too.

Any other clever commercials with movie and product tie-ins that you can recommend?

Another Terrible Idea: An LGBT Die Hard Remake – Please Don’t Be Serious

Die Hard ⭐️⭐️⭐️⭐️½

Some ideas are stupid. No, really, it isn’t about whether or not you like or dislike LGBT movies. I happen to like some that I’ve seen and support seeing more.

But give us original stories. Don’t take existing stories we loved, recast them with sexes swapped and call that creativity. That’s just lazy gender swapping.

An LGBT Die Hard remake seems horribly misguided. I mean, mad props to Charlize Theron who probably could pull off the acting chops with no problems, if the underlying story is lame then, nothing else matters.

As you may’ve seen, the idea of Theron tackling a female-driven riff on Die Hard gathered some buzz on social media earlier this week, and the 45 year-old was more than onboard with the idea. Not only that, but former New Girl star Hannah Simone also threw her hat into the ring

Charlize Theron Supports Campaign For Her To Star In LGBT Die Hard Remake

Again, I’m all for an LGBT action film that explores new territory. We just don’t need to see a Diehard remake with the main characters sex changed. This is the kind of thinking that just loses again and again. Diehard wasn’t that long ago to even need a remake. And doing so without Bruce Willis as John McClane and Bonnie Bedelia as Holly would be silly.

There are so many, many great books that could be adapted into films. Some are very LGBT, so there’s your source material. Leave Diehard alone already. I’m tired of subpar Diehard sequels with Bruce Willis, why would I want to see Charlize Theron in the title role? You?

FIRST LOOK: Hard Kill

The Pardoner is coming soon and it’s up to a familiar action hero to take him down.

Earlier today on FIRST LOOK Friday we looked at Endless (see: FIRST LOOK: Endless), scheduled to be released simultaneously on VOD and in theaters (if they are open). That’s a teen romance, now here’s an action film starring Diehard alum Bruce Willis.

Bruce Willis stars as tech billionaire Donovan Chalmers, who hires a team of mercenaries led by Jesse Metcalfe‘s Derek Miller to protect one of his most dangerous pieces of technology. But things go off the rails when a terrorist group kidnaps Chalmers daughters to try and get their hands on the tech, while Miller winds up face-to-face with an old enemy.

Bruce Willis & Jesse Metcalfe Break out the Big Guns in Hard Kill Trailer | Collider

Check out the official trailer:

Honestly, it’s been awhile since I’ve seen an action film that’s been that good with Bruce Willis in it. He hasn’t fallen on as hard straight-to-video times as Steven Seagal, but he’s been in some stinkers no doubt, considering the former glory he once had.

I thought he might do a decent job as Paul Kersey in the reboot of Death Wish, but that script was a mess and he played that iconic Charles Bronson role too stoic and reserved. The whole idea of remaking that 70s classic film was bad, so maybe Willis shouldn’t be blamed.

This movie, as some others Willis has been in, looks somewhat interesting. Willis is 65, he’s not going to be doing much running and gunning. It looks like the Jesse Metcalf is getting the majority of the action and Willis is playing more of the boss/financier.

Same release circumstances as Endless, am curious what theaters will be showing this or if the big three will hold to the line that they won’t show day and date releases. This means we’ll be more likely to catch it on streaming.

Will we pay to see it there or wait for some streaming service to pick it up? Strong lean toward wait here, but maybe feelings change next month if theaters aren’t reopened. Vivarium (see: 22+ Vivarium Reviews – Eerie Social Isolation Timing, Better Suited as Anthology TV Episode) showed up on Amazon Prime Video pretty fast (it’s showing there now) after we purchased that on VOD. This is the problem with VOD releases, that people will wait for movies that don’t blow them away (this one doesn’t) with interest.

What was the last good movie you saw Bruce Willis in? Has it been awhile for you, too? I’m thinking Expendables as Church (?) His role in Motherless Brooklyn ⭐️⭐️⭐️½ in 2019 was too short to consider.

Hard Kill will be streaming on VOD and simultaneously released in theaters (if they are open) on August 28, 2020.