How To Better Promote Your Next Films, Elizabeth Banks and Tim Miller

Some directors might best be advised not to promote (torpedo) their films. I’m thinking of two directors specifically in this post, but this can be applied to any directors trying to emphasize causes rather than promoting entertaining stories. After all, most moviegoers want to see a great film first and foremost.

First up, the guy who is wondering whether or not he wants to work with James Cameron again. Yes, that guy.

Tim Miller put his foot in his mouth more than once when marketing Terminator: Dark Fate⭐️⭐️½

Then there’s Elizabeth Banks.

The marketing campaign for Charlie’s Angels ⭐️½ was worse than the movie. Elizabeth Banks has been out there making excuses for why it sucked. And some of her excuses are beyond bizarre.

Sometimes damage control is worse than the damage.

Just accept failure, criticism and go back to work. Make something better next time. It’s a creative work and not all of them are winners, even for the best creative people who have ever lived. Making strange excuses for why people didn’t go see/support your movie is lame and counterproductive. Charlie’s Angels (2019) was disappointing, but hey, just move onto your next project, Liz.

Good news, she already has!

Banks and her company with her husband have already inked a deal with Universal: a remake with Banks directing and starring in the Universal monster movie remake, The Invisible Woman (1941):

Plot details are being kept under wraps, but sources say Banks’ pitch is very different from the “Invisible Man” film coming out in February that stars Elisabeth Moss, and there is no crossover potential on either film.

Elizabeth Banks to Direct, Star in ‘Invisible Woman’ for Universal
Universal The Invisible Woman (1940) trailer

Seems like a safe time to discuss future marketing.

Drop the hyper-feminism marketing. Just make a great movie, but don’t try and tell us how awesome it is for some cause, for women or ____, show it inside the film through the story.

And we’re much too smart not to see women and minorities shoehorned unnecessarily into stories. Instead, choose or create source material that is all about women empowerment from the get-go, There are many great stories tailor-made for that topic!

In fact, I’m looking forward to seeing one of those: Bombshell.

Maybe, Banks should pick a topic more along the lines of family-oriented topics? She is disclosing an unusual amount of personal information about her family.

In the interview, Banks also admitted that she’s “a little traditional when it comes to marriage. I think there are people that go into marriage thinking: ‘If it doesn’t work, I’ll get divorced.’ That’s not me. You’re going to have bad moments. You’ve committed to something. Do you value it or don’t you?”

Elizabeth Banks Is ‘Most Proud Of’ 27-Year Relationship |

I like rooting for good people. At least that’s my perception of Elizabeth Banks, based on her interviews and other publicity. Congrats to her and husband Max Handelman on 27 years together!

This September Kara and I celebrated 30 years of marriage. Being together this long in any day and age is much more satisfying than making (or seeing) a good movie.

I wish both Miller (executive producer for the new Sonic The Hedgehog movie — who seems to be staying quiet at the moment) and Banks success with The Invisible Woman.

It should be easier for both to do better films next time.

Thank you, Jerome, for being 100th follower

Jerome Reviews became the 100th follower to this blog on 11/23/2019 — Thank you, Jerome!

A quick shout out and thank you to Jerome Reviews for being the 100th follower to this blog. Much appreciated! I like the term “subscriber” better than follower because it sounds more friendly, but rolling with the terminology that the blog software uses.

Meta posts like this I promise to keep to a minimum, but have always believed in celebrating moments and thanking others who help. A blog without readers is like a ship without a sail, a car on blocks without tires, and a book or movie growing dust on shelves.

I also realize 100 is a very tiny number for anything on the internet, but every blog has to start somewhere. Milestone markers are useful from a historical standpoint as well as somewhat self-motivational.

Blogs are nothing without readers, so thanks to anybody who subscribes and follows and/or stops by and takes a minute or two to leave a comment. The comments are moderated here, yes, which I know kind of sucks, but that’s primarily for spam protection, not because I want to limit dissenting opinion or discussion.

We celebrated 100 posts to the blog (10/28/2019) and 100 movies reviewed (9/28/2019) and will celebrate 1000 reviews when/if it happens in 2020. Around 300 reviews at the time of this writing and growing every single day. Have also seen every single wide release in the theater since August 2019.

Really love that the Regal Unlimited plan exists and allows my wife and I to see more movies in the theater. While we could financially see all the movies at full theater price, we would have been less adventuresome in watching movies we weren’t totally anticipating. Together, that was probably a couple dozen at the most films per year. Last night we saw the 54th new movie in the theater since August 12, 2019.

Individually, I would see more than her, but together, we have a very difficult time picking movies that we both (think we’ll) enjoy. Now, we just see whatever we haven’t seen that is showing at Regal Cinemas in our area, it’s a very a different dynamic for choosing what movies to watch. Selection isn’t filtered by collective desires, it’s filtered by have/have not seen. And goal is to see every new wide release. We or at least I will see some of the limited release films, too. There have already been several films neither of us would have chosen to see without this monthly subscription.

What if the program goes away? Gasp. Don’t go there!

Recently, I changed to show myself as the full author of these posts, moving away from our username “TJSNK” because I’ve always written them anyway, so might as well accept full ownership of them.

Anyway, back to regular blog programming.

Thank you, again, Jerome. Don’t know who you are, but am following your blog as well and am sure I’ll be reading more of your movie reviews going forward. If you have a Twitter handle posted prominently on your blog, I’ll follow that soon, too, if not already by the time you might read this.

$100+ Million Movie Budgets Are Stupid

Hollywood must have a burning money fetish.

Wonder if the people who finance and set the budgets for big budget movies are masochists.

No, seriously.

They must like the torture of seeing underwhelming box office returns on opening weekend.

Am looking forward to seeing Ford vs. Ferrari but what geniuses decided this should be a $100 million movie? It’s almost like they setup some movies for failure because you know after the ad budget is put on top of that, it’s forced to generate $250-300 million to turn a profit. Maybe, it will, but ….


Writer-director James Mangold plays the Hollywood studio game well enough to build allies who believe in him. While at Fox, studio chief Emma Watts backed X-Men installments “Wolverine” and “Logan” and Oscar-winner “Walk the Line.” That made greenlighting $100-million sports saga “Ford v Ferrari” less of a risk, but it’s the kind of movie that studios don’t care to bank these days.

James Mangold: Risk in Ford v Ferrari is a Race-Car Movie For Adults | IndieWire

Are they paying Christian Bale and Matt Damon like $30 million combined or something to act in this movie? I don’t get what is taking all this money to make a race car movie. Did Carroll Shelby make cars out of gold?

Doctor Sleep ⭐️⭐️⭐️⭐️ had around a $55 million budget. For a horror movie. In 1978 Halloween ⭐️⭐️⭐️⭐️⭐️ was made for way less than $1 million. Why is a horror movie budget over $50 million dollars? Did the studios believe that it would generate $150 million in November (!!!) for a horror movie sequel?

Call in Anne Wilson to belt, “Crazy on you!”

Charlie’s Angels the second reboot? $48 million dollar budget. If you’re saying “no way!” then look it up yourself. I am rooting for Elizabeth Banks, really I am, but … well, $150 – $200 million (to turn a profit, presumably) in the 2019 business climate for this second reboot — yes, even in the #metoo women-powered era — movie seems way more than optimistic.

Let me go crazy on you!

Look, it’s not my money, but if it was, I’d say: make more films vs. spending more on a single film. Spread the risk around. How about more adaptations of really good books? (of which there are many!) Make more films with budgets under $10 million.

These actors and actresses don’t need to be paid risk-free double digit millions to star in movies for a few month’s work. Make them wealthy by risk sharing in the success of the film. Give them points on profitability in their contract. They won’t be in your film for less money? So what. Then make stars out of new actors and actresses. Supply and demand. When their fifth house tax bill is due, I’m sure at least some of them will accept a cut in pay. Now there is a movement worth getting behind.

Talk to the woman or man in the factory busting their butt in the real world to put food on the table and ask any of them if they give a crap about some wealthy actor/actress getting overpaid to act in a movie.

Too bad nobody financing these films is asking for my input.

They’ll keep making movies with stupid budgets. We’ll see the same clickbait headlines on opening weekend Saturday declaring movies have “bombed” already.

An industry which douses itself in gasoline and then runs through flaming box offices.

And, just so it’s clear, I’m not saying that studios should never make big budget films, but when you have a race car movie like Ford vs. Ferrari costing over $100 million and a second reboot of a modestly successful 70s TV show costing nearly $50 million and that’s without marketing, somebody needs a mental health checkup.

But hey, if you get the green light for $100 million for your film, flame on!

Ranking Movie Genres – What are YOUR Favorite Genres?

Most popular genre movies by adults in USA as of December 2018 (via

We all have movie genre likes and dislikes. The above chart breaks out by adults in the United States favorite genre since December 2018., separated by women (dark blue) and men (light blue).

Other than #1, my favorite genres don’t match up to the graph above. How do yours? If you’re taking someone on a date, without any advance knowledge, you want to suggest a comedy, adventure or action movie.

Since I provide ratings and reviews, it seems fair game to discuss and disclose the specifics for both historical reference and a guide to understanding somewhat how movies are chosen to watch every day. At the end, I also explain why for me this does not apply to brand new movies.

My top favorite movie genres haven’t changed too much, but I’ve become more interested in some genres and subgenres that I used to rarely watch as I’ve gotten older. Below is how I would currently rank my interest in each genre from most interested to least interested.

  1. Comedy
  2. Horror
  3. Action
  4. Thriller
  5. Science Fiction
  6. Mystery
  7. Historical / Biographical / Alternative Time
  8. Documentary
  9. Romance
  10. Adventure
  11. Drama
  12. Crime
  13. Animated / Children’s Movies
  14. Fantasy
  15. Western
  16. Political


Movies that make me laugh out loud will always be my most favorite go-to film experience. These movies make me feel good. Laughing is good.


Following laughter, #2 is fear, movies that scare me, and (good) horror movies provide that nervous anxiety. I do have to moderate the volume of horror films watched (the 74 horror movies I watched in October 2019 was enjoyable, and yet not something I could mentally sustain with my watching habits every single month — and yet fits in perfectly with Halloween time of year).


This probably should be further down the list than #3, but I tend to enjoy movies that maintain my interest and excitement. I’d put martial arts as a subgenre of action. It is this high on the list because if you add action to pretty much any other genre, my interest goes up. For example, a drama with a lot of action is more desirable than a drama by itself (would probably label that as a thriller). I don’t like movies that are all action with no other plot or substance, however. I think too many action sequences keeps the viewer on a breathless note and begins to feel like, who should I care about?


Historically my watching habits have included a lot of thrillers. Plenty of subgenres here, too, particularly legal thrillers. I really like courtroom drama. The legal-thriller-mystery is one of my favorite hybrids. Movies like Presumed Innocent, The Firm (and pretty much every film based on the books by John Grisham).

Science Fiction

Robot stories fascinate me. Space is interesting, but it needs to have a moving plat (this was what my problem was with Ad Astra). I am not as into hard science fiction as more lighter sci-fi. Movies like Terminator, which I would classify originally as sci-fi horror, but the second movie and beyond as action-science-fiction.


A good whodunit is very attractive to me. All things Agatha Christie, Sir Arthur Conan Doyle, and so on. Courtroom mysteries like the TV show Perry Mason are really interesting. Love it when the dramatic twist ending happens inside a courtroom.

Historical / Biography / Alternative Timeline

Generally speaking, the further back in time we go, the less interested I am in the film. Anything prior to the 1900s is going to be a tough sell to maintain my interest unless it involves some other subgenre, a really fascinating (aka famous) historical figure, for example I enjoy most biopics, especially those that involve music, artists, bands and the like. In 2018 and 2019 we’ve seen a growth in this sector based on successful box office movies like Bohemian Rhapsody. Am excited to see more of these.


Conspiracy theories like documentaries on who really killed JFK, aliens & UFOs (do they really exist?), bands with turbulent histories (like Lynyrd Skynyrd and their tragic plane crash) or bands that are super popular but quiet in the media (Van Halen comes immediately to mind — Eddie, what’s going on?)


Straight romance would go even further down the list. I’m not much of a romance fan as the primary topic, however, I tend to enjoy many romcoms. Also, adding a love story subplot to pretty much any other genre film will often improve my enjoyment. I just don’t like watching movies that are entirely focused on romance. Add in a murder or thriller component, for example? Yeah, I’m there.


This is almost a subgenre to me and depending on what it’s grouped with, I’m probably interested in watching it. Action-adventure, definitely. Adventure-comedy, yes. Science fiction-adventure? Hmm, maybe.


This one probably should be further up the list, because I do enjoy a good drama. The problem I have with many dramas is they are slow-paced. I like movies to move at least a little bit and some dramas by their very nature are slow to unfold. Some just never pick up the pace, which is going to be difficult for me to enjoy watching. And forget about rewatching. Most dramas I’ll watch once — maybe — and then never want to watch again.


This is another one I feel more like it’s a subcategory of mystery. I realize it’s standalone, technically, but when put with mystery I’m more interested in it.

Animated / Children’s Movies

Except for the classics and adult animated films like Heavy Metal, watching with my grandchildren is pretty much the only way I enjoy watching animated children movies. This is also a genre I am surprised that I end up enjoying, because some of these animated films are very action-oriented, which I appreciate. I’d be interested in watching more animated horror movies, so there is a subgenre I haven’t explored. Anime is another area of interest. There are some truly awesome animated films, so while I’m not as interested in watching an animated film because it’s animated, I’m still open-minded to watching pretty much any animated film. And if it’s adult-oriented like The Simpsons and Beavis & Butthead, I’m so there.


This one is usually mixed with science fiction, which is a subgenre that I enjoy. By itself, pure fantasy is much less desirable. A pure fantasy world is hard for me to relate to and warm up to. It might work, if it’s really creative, but it’s going to be difficult for me to stay engaged. I’ve never read or seen any Harry Potter.


Some types of westerns I find appealing. It’s not a broad brush, but in general the whole west of the mid-1800s isn’t very interesting to me. Cowboys vs. indians stories? Not really. With that said, if westerns are mixed with other genres, my interest level increases exponentially: Give me more films likeWestworld.


The hardest movie for me to watch is often a straight political movie. I don’t care for politics in movies. Political figures? Different story, but when movies become or are by their very nature too political? My interest level wanes considerably. Caveat is, of course, as a subgenre. A political thriller could be very interesting. The HBO political drama Game Change⭐️⭐️⭐️ and based on the 2008 John McCain Presidential campaign VP pick: Sarah Palin was entertaining.

Subgenres of Interest

Adaptations. Even though the old adage applies: the book is almost always better than the movie, it’s always at the very least interesting to see how a director and screenwriters distill down the words from a great novel.

Sports is another subgenre I enjoy watching, but it depends (often greatly) on the type of sport. I’m more interested typically in boxing, baseball and football movies than say more obscure sports like running, archery, rowing, etc. However, if you throw in some other type of drama like say biographical sports and the historical sports figure has a very interesting past, than that ups the interest factor.

All Movie Genres Can Be Interesting – Give EVERYTHING a Chance

Since becoming Regal Unlimited members, which means we can see any new movie in standard 2D format, I vowed to see everything new, regardless of genre, as long as it is screened in a Regal Cinema. New movies that don’t have theatrical screenings and/or are very limited screenings like The Irishman, I’ll still try to watch on Netflix or whatever other streaming channels these movies show up on, but I’m going to go by my genre interest if I have to hunt them down and/or subscribe to a streaming channel we don’t have. This is more a question of convenience than genre interest, however.

What are YOUR most and least liked movie genres?

Your turn. What movie genres do you like most? Use the comments section and tell me about it. If you already have written something or made a vlog about it, feel free to drop me a link in the comments to read, but be a good netizen and explain the link too. Don’t drop a link and provide no other context (in that case, just trackback/ping from your blog post).

The Shining on Sale at Amazon Prime for $6.99 (was $14.99) — LIMITED TIME

Own The Shining in HD for $6.99 on Amazon Prime Video for a limited time offer

With Doctor Sleep in theaters 11/8/19 and those scant few horror fans that have not seen The Shining, Amazon Prime just dropped the price to buy it from $14.99 to $6.99. It was $9.99 not too long ago, so these prices to buy movies really move around.

In other horror news, I learned recently that the urban anthology Tales from The Hood 3 has begun shooting:

According to the online mag, shooting is looking to take place late September through October in Winnipeg. It would release in 2020 and mark the original film’s 25th anniversary!

There a Third ‘Tales from the Hood’ Movie in the Works! – Bloody Disgusting

The original Tales from The Hood ⭐️⭐️⭐️⭐️ is one of my most favorite anthology movies. Tales form The Hood 2 ⭐️⭐️ didn’t have as strong stories as the first, but it was made by the same people. Sounds like the third one is going to have the same crew back again.

Opening 10-31-2019 in Theaters: Terminator: Dark Fate, Harriet, Arctic Dogs, Motherless Brooklyn

Wednesday is here and this means more new movies are opening starting around 7pm tomorrow. Joker has been the film to beat the last month and this week the competition from Terminator: Dark Fate will probably overwhelm. Also, this week sees my most anticipated movie of the year, so let’s get to it …

Terminator: Dark Fate

The waiting is over … it’s time to see how good is Terminator: Dark Fate – will it measure up to the first two?

Will this be a worthy sequel to T2: Judgment Day ⭐️⭐️⭐️⭐️⭐️? That’s the million dollar question. Early critics reviews on Rotten Tomatoes have this closely scored to Joker⭐️⭐️⭐️½ which is promising. We’ve been doing a 10 day countdown to this on the blog, our first doing that here for any movie so far, so clearly am excited to see this film. This was #2 on my Fall 2019 list of films looking forward to seeing,

James Cameron and Linda Hamilton are the two main reasons I’m so eager to see this sequel. I wish Cameron had directed this, but he’s too busy with Avatar sequels. That’s one of a small, few reservations I have. Still, I’m stoked. Bring it!

Anticipation: 10/10


Have seen trailers before movies of this for a couple months now. It sounds like an interesting story of courage based on the true events of Harriet Tubman who escaped slavery herself, then returned to free other slaves. Can honestly say I haven’t seen many movies on this topic, so that alone increases my interest.

Anticipation:: 5/10

Arctic Dogs

Arctic Dogs official trailer

Looks more entertaining than Abominable⭐️⭐️ based on the trailer, anyway. But trailers haven’t been a reliable indicator for whether or not I’m going to like a movie. Heck, sometimes trailers are better than the movie.

Swifty the Artctic Fox in this animated icy movie? Why not. I didn’t do any more digging on this film, so, pardon the pun, I’ll be going in cold. I wonder if the grandkids would like this? Maybe something to see with them, but either way I’m mildly interested.

Anticipation: 3/10

Motherless Brooklyn

Motherless Brooklyn official trailer

A detective with Tourette’s. Written, produced and directed by Edward Norton based on a 1999 novel by Jonathan Lethem. Don’t know much else about it, haven’t read the book. Pretty much the same boat as Arctic Fox, only this one isn’t animated which makes me a little more eager to see it.

Anticipation: 4/10


How much on scale of 1-10 anticipating the 10-31-2019 movies?

  1. Terminator: Dark Fate – 10/10
  2. Harriet – 5/10
  3. Motherless Brooklyn – 4/10
  4. Arctic Dogs – 3/10

Are there screenings in our area to see these movies?

All four are wide screenings and available in our area, so the plan is to see all of them.

6 Days to Terminator: Dark Fate – Terminator 2: Judgment Day Behind The Scenes Interviews, Reviews

Terminator 2: Judgment Day various movie box art

At the time Terminator 2: Judgment Day was being made, it was an unknown expensive movie. Abyss had not been the hit hoped for and now James Cameron was involved in the most expensive movie ever at that time: T2.

This interview with Robert Patrick is fascinating because it talks about some of the unknowns at the time. It wasn’t believed that T2 would be a major hit out of the gate.

Good answer, Robert! Check out how Robert worked with the T2 CGI crew at ILM:

Making of T2, the T-1000 special effects

Robert Patrick’s expressions, mannerisms, that creepy super fast sprint sold me on the T-1000. And then you add in the cool metal alloy effects? Wow.

Terminator 2 Judgment Day interview with Arnold

More behind the scenes of Terminator 2:

Siskel & Ebert review Terminator 2: Judgment Day:

Siskel & Ebert review Terminator 2: Judgment Day

Unlike the original Terminator film, these famous critics were on the same page with T2: Judgment Day.

More daily countdown to Terminator: Dark Fate coverage

9 Days To Terminator: Dark Fate: Secret Premiere Surprises and Delights Fans
8 Days To Terminator: Dark Fate: Rotten Tomatoes 61% Fresh Initially, Critics Opinions are Mixed — Updated DAILY until 10/31/2019
7 Days To Terminator: Dark Fate: Interviews, Appearances and More