We’ve kicked around Disney+ $30 Premium fee (see: Mulan is available on Disney+ now, Have You Seen It, Yet?) for watching some of their movies available in theaters and whether or not it worked for us. So far, we haven’t bitten on the deal, but how many others have reached for their plastic?
New data found Raya and the Last Dragon had 20% less purchases on Disney+ during its early March opening weekend that Mulan had last fall, per Antenna. The analytics startup additionally found there to be a 30% decline in signups for the streaming service between March 5 and 7 in comparison to the first four weekends Mulan was available on Premier Access (via Business Insider).Did Raya And Last Dragon Make Money On Disney+? Here’s What The Data Suggests – CINEMABLEND
The most obvious sign that the deal is working better than some might think — perhaps much better than this independent data suggests — is that Disney+ has committed to further experimentation (or implementation, depending on your perspective) with Black Widow and Cruella both receiving the same day in theaters and premium.
We still haven’t seen Raya and the Last Dragon yet. Almost zero percent chance we’ll pay $30 and watch on Disney+, but we’ve talked with the grandchildren about seeing in the theater. Kara has literally no interest in seeing this film. I might have to go see it alone while it’s still screening. There is only one new movie in theaters this week (Nobody), so catching up with Raya might be just the ticket.
Since we didn’t see it right away on opening week suggests it wasn’t a film either of us were hugely inspired to see, but that isn’t a reliable barometer to whether or not we’ll enjoy the movie. There are several examples of movies we had similar anticipation for that we were fully entertained watching.
Have you seen Raya and the Last Dragon yet? Let us know if/when you’re planning to do so or not in the comments below.