We’ll be seeing Raya and The Last Dragon at an AMC theater in the area, but if you only have a Cinemark theater open in your area and want to see it, then you’ll have to pay the $30 premium fee and watch on Disney+. Cinemark couldn’t come to acceptable rental terms with the studio.
How can an exhibitor be cool with Warner Bros. day-and-date theatrical HBO Max titles, and not a Disney+ PVOD title? Essentially I hear from sources that Disney remained quite tough on their terms for Raya. If exhibition didn’t like the terms, well, then they don’t have to play the movie. On the flip side, I hear that Warners on their recent HBO Max titles, i.e. Wonder Woman 1984, Judas and the Black Messiah, The Little Things and Tom & Jerry lowered their rental termsCinemark Won’t Be Playing Disney’s ‘Raya And The Last Dragon’: Here’s Why – Deadline
Disney might be a giant studio, but this action shows theater chains will still balk at rental pricing and terms. This isn’t about the day and date release, clearly. While we would side with the studio in most these cases, not this one. Studios should want to show their movies at a fair price, especially if they are going to release on their streaming channel simultaneously.
Raya and the Last Dragon will still be screening in 2,000+ theaters on opening weekend in the United States. That’s a good amount of screens all things considered.
Are you planning on seeing this movie?