The Golden Globes Viewership Among Lowest Ever

We didn’t watch The 2021 Golden Globes on Sunday, did you? Seems like a lot of people didn’t bother.

The blame, at least according to the Deadline article, is on the pandemic. It’s easy to blame most anything bad on that these days, but is it really that simple?

Now, even as these early numbers have all the metrics of an all-time NBC low, let’s be honest, all of these comparisons are a bit apples to avalanches. As with almost everything in Hollywood and the wider world, the pandemic has played havoc with the calendar and the format. Absent much of the atmosphere that gives the Globes its appeal, last night’s glitchy and semi-virtual ceremony also aired nearly two months later than the 2020 show. So, no vital NFL lead-in and little holiday-season spillover, are but two major differences. Additionally, like with the viewership low of the 2020 Emmys, we have seen the Nielsen results of a number of coronavirus-impacted awards shows and other big-ticket events shrink over the past year.

Golden Globes Ratings Fall To All-Time Low For NBC – Deadline

Perhaps the bigger question is what does this mean for the Oscars? We’re on record saying they should have just skipped it this year and included 2020 and 2021 in one big celebration in 2022 (see: Oscars 2021 Still On As Planned As In-Person Event, Not Zoom or Virtual). The pool of movies for consideration is inarguably smaller. Some good candidates in there and some that will be overlooked. If the Oscars are a (mostly) virtual event, and they aren’t supposed to be from early reports, don’t expect those viewing numbers to fare better.

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