Sony Reportedly In Pole Position To Buy Crunchyroll from AT&T

Crunchyroll subscription join page (pictured above) — currently being shopped around

Anime continues to be a hot content commodity among streaming channels with AT&T in a position to keep its Crunchyroll but instead wanting to sell it.

Among the bidders, Sony is rumored in the first position to make a deal, according to Variety sources.

The Sony angle emerged from a report late last week in Japan’s prestigious Nikkei newspaper. The Nikkei said that talks have advanced sufficiently that Sony now has exclusive negotiating rights on a Crunchyroll purchase. The deal would have a price tag of JPY100 or $960 million at current rates of exchange. That is a significant step down from a $1.5 billion asking price reported by The Information in August.

Sony Wants a Bite of Anime Streamer Crunchyroll (Report) – Variety

We’re surprised that Apple isn’t in the discussion. They could use anime content for Apple TV+, but the only animation we’ve heard mentioned in association with them recently is Peanuts (see: AppleTV+ Streaming The Great Pumpkin, Charlie Brown – Gone From TV Holiday Forever?).

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