Congrats to Comcast for 24+ million Xumo (https://corp.xumo.com/) subscribers. It’s a good number, but when Netflix boasts 190+ million paid subscribers, it’s not amazing comparatively. Heck, we were most recently impressed to see Shudder pass a 7-figure paid subscriber milestone (see: Shudder Reaches 1 Million Subscribers on September 23, 2020)
Xumo, the free, ad-supported streaming TV service now owned by Comcast, wants to make the case that it’s in the same league as its two primary rivals, Fox’s Tubi and ViacomCBS’s Pluto TV. Since January, according to Xumo, its user base has soared 2.5 times to reach more than 24 million U.S. monthly active users.Comcast’s Xumo Touts Explosive Growth, Topping 24 Million Monthly Users for Free Streaming Service (EXCLUSIVE)
Their subscriber milestone shows many people continue to enjoy watching ad-supported TV streaming services like Xumo, Tubi, Pluto and others. Or maybe it shows that a significant number of people want to sign up — like we did — for the service.
Subscribing to something free, however, isn’t as important as people who sign up and are active.
How many of those 24+ million subscribers are actively watching say an average of 2 hours a week? That’s an average of watching one movie a week on the service. I would call those subscribers active.
Us? We wouldn’t pass this test. Not just with Xumo, but not any of the others either: Tubi, Pluto, heck we don’t even average that with the Roku channel, also free.
We are watching some live TV through Locast local channels like the Seahawks NFL games on Sunday. Have also been watching more news with the impending election and other world events through CBS All Access live TV option.
We have these free channels on Roku but the vast majority of our TV time goes to the 7 paid channels we subscribe to (Netflix, Amazon Prime, Disney+, HBO Max, Hulu, CBS All Access, Shudder)
What about you, friendly readers? How much of these ad-supported TV/movies are you watching? Xumo, Pluto, Tubi, let’s just use those. Do you watch any of them more than 2 hours a week? Do you have a favorite of the three? Which one?