BAD IDEA? AT&T Considering Viewing Ads on Cell Phone Reducing Bill a Few Bucks a Month

Nolan Sorrento tells the board that they can control up to 80% of the viewing area without causing seizure from excess ads (from the movie Ready, Player One)

Ads, everywhere ads, ads, ads. Movies, TV, you name it.

Remember Ready, Player One ⭐️⭐️⭐️⭐️ the evil Nolan Sorrento wanted to put ads everywhere in the viewing space. It was a selling point if he took over the Oasis and could control the viewer area. This sort of ad intrusion is what ruins user experiences to the point of driving us away.

But FREE with ads means we can do more without $$$. Time is valuable or they wouldn’t make the offer. Our time is limited on earth and we should limit it being recipients for people trying to sell us stuff. The money you might spend avoiding the ads to begin with is probably less than what your impulses do with shopping. Aye, the rub.

While it might sound like I’m completely anti-advertising, I’m definitely not. Certainly not from a business standpoint. Even from a customer/user, ads are just fine in moderation and I, too, will click and buy from them sometimes.

The problem is too many people showing them on sites/apps/etc. don’t understand the concept of less is more. Subtle text ads in Google and Gmail are what made them what they are today. Don’t get me started on the excess advertising on FREE streaming sites like Crackle. How anybody can endure that streaming experience? Has it gotten better? Somebody let me know when it improves and I’ll give their site another try. In the meantime, whenever any movie I want to see is only streaming on Crackle, I pass.

So, not sure about you, but I hate the idea of viewing (even more!) ads on our cell phones, intrusively bugging us when simply trying to perform basic routine phone tasks. I use my phone to make phone calls, send text messages, take pictures, videos and email for business and personal use. I rarely even play games on my phone, although do have a few installed. Would rather use my tablet — bigger screen — for games. Also rarely use my phone to watch movies, again because of the screen size, see: Where Do You MOST Watch Movies? (Theater, TV, Computer, Tablet, Phone)

Surely, they won’t block quick calling 911 for emergency by showing some stupid game ad first. Hey, I’m bleeding out, but first need to watch Candy Crush ad before I can dial 9-1-1.

Absurd. I’m joking, that’s probably not even legal to do, but AT&T is certainly looking at adding ads and giving customers the option to view them and save a few bucks every month.

AT&T (NYSE:T) CEO John Stankey recently told Reuters that the telecom giant could launch ad-subsidized wireless plans within a year. Stankey claimed a “segment” of its customer base would likely accept some advertising on their phones “for a $5 or $10 reduction” in their monthly bills.

Would You View Ads for Cheaper Phone Service? AT&T Bets Yes

Saving $5-10/month when we pay hundreds a month now (family plan, live 5+ phones on there) is not even close to worth it. We’ll pass.

Would you enable ads on your cell phone even further interrupting what you do to save $5-10/month?

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