We don’t usually link to slideshows articles, because they are blatant ad clickbait. The more times you click on web pages this generates more ad impressions, the more ads showing, meaning the site makes more money. It’s an old, obvious technique to artificially inflate page views and ad impressions, but hey, you didn’t hear that from us (!)
However, this slideshow article caught out attention because it’s about ways to save “thousands” every year. Admittedly, there are some good suggestions on the list of 7, but the last one is movie theater tickets. They always seem to save the most interesting click until the end (another obvious technique).
Is MSN really advocating we give up movie theaters? Sort of.
7. Movie tickets The cost of a movie ticket averaged $9.16 in 2019, according to the National Association of Theater Owners. Prices have been creeping steadily up at least since 1969, when a movie ticket cost $1.42, on average.Could You Give Up These 7 Expenses to Save Thousands of Dollars a Year?
Since the average moviegoer only sees 2-3 movies a year, the stats in this article are woefully misrepresenting reality.
In our case, however, thousands of dollars saved would be almost correct. If you add in the concessions, transportation costs, but the tickets are “only” costing us $44/month. At least the 2D ones are. The 3D, IMAX and other special formats require an upcharge. Even we add those, it probably still doesn’t make it to $1,000 USD annually for us for ticket prices alone and we see every new wide release movie released that screens near us. That’s on average 2-4 new movies every week in the theater, but during these pandemic times has been reduced to 1 new movie per week.
But let’s put the “thousands a year” aside, since that figure represents the most ardent moviegoers like us and ask if we’d give it up just to save money?
Obviously, it’s a big NO. We’re not giving up movie theaters any time soon. Like in this lifetime. We might reduce how much we patronize theaters if they start to die out in favor of streaming, but we don’t believe that’s happening any time soon.
Someday, movie theaters could go the way of drive-in theaters and become more of a niche activity, but those thinking that even with a pandemic and bankruptcies for the major theater chains that movie theaters will be gone in the near future are, respectfully, wrong.
A more likely scenario is the the number of big chains and corporate entities decreases. That’s good for independent theater owners. More of those, please. Yeah, it might drive up our ticket prices, but as the article states, those prices have been driven up anyway.
I’m in favor of a new kind of theater experience, whatever that is. Something fancy and technology-infused that brings in the internet and more social activities. The current theater watching system is dated and needs to change to something more modern. They are flirting around the edges of tech with motion-controlled seating like Regal’s 4DX (see: Have You Checked Out 4DX Yet? 2019 Was Record Year) and ScreenX (Is ScreenX the Perfect Way to Watch Ford v Ferrari?) viewing experiences.
Maybe when Avatar 2 and its other sequels are released, James Cameron will get theaters thinking about a more futuristic viewing experience. That will keep moviegoers coming for years and years to come./