How Often Do you Buy A New TV? Smart TV adoption outpacing connected devices

When you think about having more stuff plugged into your TV — and you aren’t a hardcore techno nerd (like me!) — vs. buying a smart TV which has the stuff built-in aesthetically it’s a no brainer: buy the smart TV.

And that’s exactly what most people are doing.

Smart TV adoption is up to 54% in the U.S., according to Parks Associates, vs. 47% a year ago. Meanwhile, U.S. adoption of HDMI-connected streaming devices from brands like Roku, Amazon and Apple has only reached around 42%.

Smart TVs Move Toward Platform Supremacy – Multichannel

This is the Roku trojan horse: start out as the default. It’s the same strategy for Microsoft Windows on PCs and it’s replaying the narrative in the streaming world. Roku needs to get their UI at the very least as an option in as many TV sets as possible.

And, to date, they have.

Here’s another thing to consider: how often do people buy new television sets? It’s been something like 10 years since we bought ours. It’s getting near time for us to buy a 4K TV. Or maybe we skip 4K and go straight to 8K. We just love our existing 3D TV not to want to trade up.

When did you buy your last TV?

I think buying a TV, unless you want to stay bleeding edge of tech, is about as frequent as buying a new car. In our case, we buy cars only when we have to — when the repair bills don’t make sense or when the car outright craps out. TVs aren’t quite the same, but we remain very loyal to our older 3D HDTV.

4 thoughts on “How Often Do you Buy A New TV? Smart TV adoption outpacing connected devices

  1. The three TV’s in the house that are ours are all Samsung Smart TVs. However, I’ve had an issue with being able to find and download the apps on them. The one in my bedroom I rarely watch except if I’m sick or during baseball season. When I turned it on for baseball in July, it had deleted the MLB TV app and no matter what I did I couldn’t find it. It wouldn’t even come up in a search. SO, I bought a Fire TV stick for it and now I have it, no problem. All of our TVs have either the Fire Stick or the Fire Cube attached. I’ve found them easier to manage over the televisions themselves.

    Liked by 1 person

    1. You ever try out the Roku? No interest? I’ve heard good things about the Fire stick from others, but we’ve been a Roku household for nearly a decade now. This nonsense with HBO Max, Peacock and others where they are haggling over how much they should be able to cut into the streaming channel’s subscriber revenue has me irked, however.

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      1. It definitely requires rethinking how you use your phone to send content to your TV. That concept can take a bit to get used to. That’s the whole way Chromecast does. Your phone essentially becomes the content device and you beam whatever you want to watch on there to your TV. It’s as easy as clicking an icon on your phone, but it definitely takes some getting used to.

        I’m also not convinced it’s better from a usability standpoint than simply using a remote like we always have and choosing from icons or a channel lineup on the TV itself. In fact, for these reasons, we only use our Chromecast about 10-20% of the time compared to Roku 80-90% of the time.

        If only Roku would settle up with HBO Max, that’s what’s been holding us back.

        Liked by 1 person

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