Good deal – AMC strikes historic deal with Universal to shrink theatrical window to 17 days

17 days. Wow. This is a better deal than anybody predicted would be cut by Universal.

Yes, the same Universal that was being threatened by AMC earlier this year for their decision to release Trolls World Tour to VOD (see: AMC Titanic May Just Have Struck Studio Iceberg – They Will No Longer Play ANY Universal Movies). Like I said all along, AMC was holding a pair of deuces during pandemic poker and Universal had dealt themselves a straight flush with the VOD success of Trolls.

17 days is the new theatrical window deal that AMC cut with Universal. From 90 to 17 and AMC will share in the VOD/PVOD revenue.

The deal includes at least three weekends of theatrical exclusivity for all Universal Pictures and Focus Features theatrical releases, at which time the studio will have the option to make its titles available across PVOD platforms. Universal said its traditional windows for electronic sell-through and regular VOD remain unchanged.

AMC Theatres, Universal Collapsing Theatrical Window to 17 Days in Unprecedented Pact | Hollywood Reporter

Readers will note I’ve been pushing for shortening the theatrical window for quite some time — since October of last year, well before we knew anything about a pandemic (see: It’s Time To Shrink Theatrical Window To 30 Days), so of course I like this deal.

17 days includes three weekends in the cinema which is more than enough for most movies — except big budget films — to be exclusive to theaters.

Will other studios cut similar deals? Indeed, I think they will. What do you think of this new 17 day window?

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