I don’t have a source to link, but believe that the conversion from free trial to paid subscriber averages greater than 10%. Obviously it differs based on a number of factors and Quibi had a very long and generous free trial. The Amazon channel store usually offers 7-day or 30-day, Hulu trials are often 7-day or 30-day. I’ve never seen a 90-day free trial for a streaming service until Quibi.
Whatever the case, the numbers for Quibi are under 10% conversion (I saw 8% quoted in one article). We didn’t pay to renew, so we’re not part of the sub 10%.
Streaming service Quibi only managed to convert a little under 10 percent of its early wave of users into paying subscribers, says mobile analytics firm Sensor Tower. According to the firm’s new report on Quibi’s early growth, the short-form video platform signed up about 9 10,000 users in its first few days back in April. Of those users, only about 72,000 stuck around after the three-month free trial, indicating the app had about an 8 percent conversion rate.Quibi reportedly lost 90 percent of early users after their free trials expired – The Verge
What could have improved Quibi’s conversion rate? The big one is the cast to TV feature (see: Quibi “accelerating” engineering roadmap for cast to TV feature, was “always” planned, says Whitman) that is on the ridiculously slow track to completion, but another would be the obvious: having better content. They spent so much money developing content, but there just aren’t any break-out popular shows.
Is it the quick bite 7-10 minute episodic length or is it the content at any length?
If you run a streaming service and don’t have movies and/or shows people want to watch, why should they pay? I think the reason the service continues to suck is because they miscalculated the features in their service and don’t have any killer shows. They have a few decent ones that we watched, but not that amazing “must-see” show to keep more people subscribed.
Look, Amazon Prime has had a lousy user interface since its inception, but they have the second most number of subscribers. One could argue that it’s because it’s a gimme for those who have a Prime subscription, but even Disney+ that came out less than a year ago has already amassed over 53 million subscribers. Quibi is lagging because they don’t have the content people want to see nor do they have any other business like Amazon to sweeten the deal.
Anybody reading currently have a paid Quibi subscription? What do you watch there? Any recommendations for those of us on the outside of the paywall?