We’re definitely watching more Netflix this year than any other streaming channel. Last year? Amazon Prime earned the top spot.
But the year is only half over, so will be interesting to see how the numbers end up.
Something we’ve noticed is the sheer number of original content Netflix releases. I’d argue that they seem to be throwing everything at the wall and see what sticks. I’m sure some can, but the vast majority of survivors aren’t watching all of it, probably a fraction of it. Invariably, some will be good if you release enough, but it’s all kind of wasteful because nobody can watch 100% of everything new they release and enjoy watching other streaming channels also.
Maybe Netflix doesn’t want us to?
The company is renowned for how much it spends on content every year, yet it has not been able to build out successful franchise properties at the rate one might expect tens of billions of dollars invested to yield.New Netflix CMO Bozoma Saint John will add emotion to the brand
The article quoted and linked above says that new Netflix CMO Bozoma Saint John is going to add “emotion” to the service. Netflix doesn’t need emotion it needs something much more basic:
That’s right, instead of releasing dozens of originals (there are 58 originals in July alone), release half that much higher quality movies, TV shows, miniseries, documentaries, specials, etc. Give us more Marriage Story and The Irishman (ok, but with a smaller budget) or Da 5 Bloods.
Figure out what TV seasons are working and renew those, decide what movies work best and make more of those, focus on marketing the winners and keep creating more. Focus, Netflix, focus.
They do a little of this, of course, but they definitely could do more.
Don’t get me wrong, I’m digging Netflix and happy that they come up with so many different types of content. It just makes me wonder if by now — or soon — they slow down the production a little bit and become at least a little more laser-focused.
Do you like Netflix just the way it is? Would you rather they continue to focus on quantity over quality? It’s almost like they want to crank out the volume so they can boast about having a gadzillion exclusive titles. Sorry, you aren’t going to catch up with Amazon, Netflix, and don’t even think volume is that important to most subscribers. Quality of what you have and being able to find something interesting to watch trumps 10,000 titles we’re not interested in watching.