That was quick. Fast recovery, HBO.
HBO Max has already returned Gone With The Wind to its movie library (see: HBO Max temporarily pulling Gone With The Wind good or bad?). It is back with a disclaimer video, discussion and more extras.
Ah, this is 2020, where everything controversial needs an explanation, disclaimer, commentary, a blogger with wind in his/her sails (like me!) pontificating upon what is, was and what could/should/would be.
Gotta love it, folks.
Here’s the TCM discussion video that now accompanies the film:
Introduced by film scholar Jacqueline Stewart at a run time of a little over four minutes, I think it’s well done and have only one question:
Why didn’t HBO Max include this to begin with?
I mean, it’s common knowledge this film has been controversial and bonus content is beloved and desirable by film fans. If you’re trying to draw people to your service, give them the extras, the fanfare, because they could already get the movie itself in a variety of other places. Why on earth would you start out a new streaming service with the adjusted for inflation bestselling film of all time film without extras?
Then again, that’s been a big part of the knock against HBO Max. It all seems a bit thrown together without as much thought as it could have had. A haphazard effort supported by some truly amazing content (see: HBO Max Launches – Here’s What Everything Looks Like Inside #HBOmax). A construction site more than a finished product. One only has to review the numerous launch missteps (no Roku and Amazon Fire support), the brand confusion (too many HBOs: HBO Go, HBO Now, etc) and this Gone With The Wind release blunder to see that the HBO Max launch was not as professional and polished as it should have been.
Despite what it got wrong, based purely on the excellent library of great TV and movie shows, HBO Max is still a good streaming service and deserves to be in the conversation with its competitors.
Hopefully, HBO Max will learn and grow from this misstep. The positive thing is the film is back, because it deserves to be watched and reviewed.
(tip for future: extras, extras, bonus content)
I need to rewatch the film and review it because it’s been many, many years since I first saw the film. I’ve only seen it one time. I was pretty young and remember it being one of my mother’s favorite films. She loved a lot of classic films. My memory of the film isn’t very clear all these years later. My guess is a lot of the time era stuff doesn’t hold up well in 2020, and not talking about only the existence and portrayal of slaves which I agree was a reprehensible time in history. I’ve added the movie to my rewatch list.
How many times have you seen Gone With The Wind? More than once? How long ago did you watch it? For me, it’s been more than 35 years ago and only one time. I’m hardly able to review it objectively under these circumstances. Am curious how I’ll feel about the film upon a rewatch.