$14.99/month HBO Max (hbomax.com) launch day officially (finally) announced today as Wednesday May 27.
Side curiosity: what is is it with Wednesday launch days? Peacock soft launched in April on a Wednesday (see: The Quest for Xfinity Flex required for early Peacock Access – TV Shows and Movies A-Z List). Guess the middle of the week allows them to work out kinks before the weekend? You’d think they’d want to launch first thing Monday morning and if you’re going to say “we’re launching in May” … this is pretty much the last day in May they could launch, unless it’s launched on a Thursday or Friday.
What sort of goodies can we expect on launch day?
HBO Max — with the tagline “Where HBO meets so much more” — will include all the programming from HBO; a slate of new original series; third-party licensed content like “Friends,” “The Big Bang Theory,” “South Park” and all Studio Ghibli films; and movies from Warner Bros., New Line and DC like “Joker,” “Suicide Squad,” “Wonder Woman,” “The Matrix,” “Casablanca” and “The Wizard of Oz.” In addition, HBO Max will be stocked with content from other WarnerMedia brands including CNN, TNT, TBS, truTV, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth and Looney Tunes.HBO Max Sets Official Launch Date – Variety
An even fuller list of content available at launch is available at CNN.
The Friends cast is reuniting and donating tickets to sit with them in Central Perk when they tape their reunion special. The date to this delayed taping hasn’t been announced but this was originally planned to be released as part of the HBO Max launch. We all know why those plans were delayed.
We will be there on launch day throwing down the $14.99. How many months we remain subscribed will depend on just how much there we want to watch/rewatch. My guess will be a couple months and then we’ll bail. Then we’ll come back when they have built up more content to go through the cycle again. I’ve been a fan of HBO, they’ve had some great shows, but no so much that I’ve kept subscribing.
Just a guess, though. $14.99/month going head to head with Netflix premium pricing seems a bit much, but we’ll see what’s there and how much new original content you can’t see anywhere else comes in. We don’t need HBO for new movies in theaters because we see all the wide release movies in theaters (when they are open), so the only things keeping us subscribed would be new, original content or a boatload of quality older titles.
Also in the balance is what about DC Universe? (see: Will DC Universe merge with HBO Max or Cinemax?) We still subscribe to that at a 20% off the monthly price deal offered over the holidays. Will that be bundled in, somehow in a package deal? Didn’t see anything in the announcement answering any sort of bundling question for that service.
We know the date, at least. More details on/before Wednesday May 27 coming. Will you be signing up on May 27 or waiting and see if it’s worth checking out?