Fandango Buys Vudu from Walmart – What Does This Mean For Both Services?

We use Vudu as our primary redemption method for digital titles

Walmart has sold Vudu to Fandango for an undisclosed sum. We didn’t use either service that much, so impact to us will be minimal. Also, it seems that Fandango isn’t going to change that much — at least immediately — how Vudu operates.

Walmart says Vudu customers will have uninterrupted access to their Vudu library. They’ll also continue to be able to use their Walmart login as well as their Walmart wallet to make purchases on Vudu, the retailer notes.

Walmart is selling its on-demand video service Vudu to Fandango | TechCrunch

One of the bonus features we really enjoyed as part of our unlimited monthly theater pass through Regal — on hiatus presumably until theaters reopen — is getting digital redemption codes for movies we see 90 days or so later. We’ve talked about this feature as being value-added (see: Regal Moviegoers, Claim Your Digital Copies) and not requiring any additional money.

As for watching movies, Vudu has offered “free” movies as long as you’re willing to put up with some ads. They aren’t as obnoxious as Crackle, more like the IMDB service. I’m OK with a couple ads here and there, but vastly prefer no ads. I remember Hulu’s ad experience not being too saturated either. When you see a 90 minute movie stretched into over 2 hours because of ads, that is way too intrusive.

So, I’m sort of marginally in support of ad-supported “free” movies and TV show services. Would much rather have them like Netflix, Amazon and the other premiums subscription services that have either zero ads or only a small amount of ads for their own original content. I actually like a few ads for originals to keep me reminded what’s coming soon.

As for Fandango, they had a couple of nice early access movie offers, one of which I took advantage of (see: Be the First to See Stephen King’s Doctor Sleep 8 Days Early – Wednesday 10-30-2019 – Through Fandango (LIMITED TIME OFFER — HURRY!)) — so hope they continue to offer those. That’s about the only way we’ll likely be buying tickets for movies through them going forward.

Fandango made a lame attempt to capture the 3D VR market of Oculus, but never really added that many titles, which makes me wonder just how committed they are to “new” things (see: Watching Movies on Oculus Go) they dabble in. Let’s hope that they treat Vudu with a little more excitement and interest.

Vudu isn’t going to be a major player in the crowded streaming services (Netflix, Amazon, Disney+, Peacock, HBO Max, etc), but it could grow its footprint in the VOD market. This might be the primary reason why Fandango wants them, so that if VOD blows up as more day and date titles are being released, they are there to capture a bigger piece of that pie. When we paid $19.99 recently for Trolls World Tour, it was Vudu that got our $$.

Do you use Fandango and/or Vudu very much right now? What do you think of this news? Pretty much a non-event?

6 thoughts on “Fandango Buys Vudu from Walmart – What Does This Mean For Both Services?

  1. Interesting. Hope it doesn’t change the app for the worse (which seems unlikely). I buy a lot of physical media and find myself using Vudu to redeem most of the digital copies (which are useful as gifts to friends or ways to live stream on online watching parties).

    Liked by 1 person

    1. There is that other service (movies anywhere?) but we’ve been using Walmart because we believed they might be around longer. Lol, seems ironic now, that Fandango has bought it from them. Service is only 4 years old and already changing hands, that’s not exactly a vote of confidence for our “permanent” digital media in the future. This is why I think physical media, despite the storage issues is more reliable than just about any online storage service. They go out of business, what happens to all of your digital titles?

      Like

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