There has been some (mostly) silly talk this week about Wonder Woman 1984 possibly being released directly to streaming. Didn’t bother posting about this because it seemed too far-fetched.
Don’t get me wrong, someday I do think the lines of the theatrical window will be tested with a tentpole movie like WW1984, but we’re not there yet. I’ll be excited and all for it, when it does happen, btw, but probably in a very small minority that feels that way.
Disney, Amazon, Apple and some others have warchests big enough to roll the dice on an experiment like that, but not Warner Bros. even though they are coming off the success of Joker and modest reception to Harley Quinn: Birds of Prey.
“When we greenlit ‘Wonder Woman 1984,’ it was with every intention to be viewed on the big screen and are excited to announce that Warner Bros. Pictures will be bringing the film to theatres on Aug. 14,” Toby Emmerich, Warner Bros. Pictures Group chairman, said in a statement. “We hope the world will be in a safer and healthier place by then.”‘Wonder Woman 1984’ ‘In the Heights’ Delayed Due to Coronavirus – Variety
Yeah, yeah, I know Warner Bros. are owned by AT&T, but they — nor the financers behind the film — want to see anything but a theatrical release for a tentpole film like this. And not in the midst of a pandemic.
In other words: this pushback date was fairly obvious.
With that said, there are movies testing the theatrical window, see: Universal will break theatrical window with Trolls World Tour available for same day streaming
The movie theater owners group (a different kind of NATO) seemed disappointed to say the least with Universal’s decision. They aren’t exactly “lying” as they are accused of, because there are a small number of drive-in movie theaters that are showing new movies. Trolls World Tour may not be getting a wide release as planned, but they are releasing it simultaneously in both.