Disney purges “FOX” name – the FOX has left the 20th Century Mouse House

As seen at the beginning of Star Wars, the most profitable movie of all time, the title card will no longer hold relevance soon. Disney is removing “FOX” from 20th Century Fox.

Disney is dropping the Fox name from its 20th Century Fox brand, renaming the longtime studio as just 20th Century Studios. Its art house production company, Fox Searchlight, will now be known as Searchlight Pictures.

Disney drops ‘Fox’ name and will rebrand its movie studio as ’20th Century’ | FOX 4 Kansas City WDAF-TV | News, Weather, Sports

After Disney bought Fox, the name’s fate was just one of many question marks. How much of the 20th Century Fox movies will end up in Disney+ and what will go into the infamous Big D vault?

This name change seems to be a departure from what Disney CEO Bob Iger said back in August 2019:

“The company itself will be The Walt Disney Co., but there will still be companies, especially on the movie side, with the Fox name,” Iger said during the meeting, which Disney live-streamed. “We will continue to make movies under the Fox brand and Fox Searchlight brand. And FX, which isn’t Fox, but sounds like it will keep its name.”

Disney Boss Bob Iger Says 20th Century Fox Will Continue to Make Films Under Its Own Brands

No entities live forever: people, business and brands. Still, sad to see the FOX leaving the hen, er, mouse house. R.I.P FOX.

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