Why are Celebs Buying Out Screenings for their Favorite Movies?

Just Mercy ⭐️⭐️½ 

Have noticed a puzzling trend for (mostly) celebs grabbing headlines with buying out screenings. I see a few fans of films doing this, too, for equally illogical motives.

Stay with me.

I’m not bashing people doing nice things for others. It’s definitely feel good to see people with money helping others less fortunate.

But … that doesn’t appear to be the common motive behind any of these screening buyouts.

First noticed these type stories with Charlie’s Angels because, presumably, we need to celebrate women kicking butt for the (not) first time on film. That might have been worthy to grab a few minutes of access media attention, but the film bombed badly.

Then there was similar stories about celebs buying out screenings of Queen & Slim. The common goal there? Need to support “the message.”

Now, Kobe Bryant with Just Mercy:

Bryant this week said on social media that he bought out the Regal UA Riverview Plaza in South Philly for 1 p.m. screenings of the film on Saturday. The former Laker also included a link for fans to register for free tickets, but the event is currently full (those interested, however, can still join a waitlist).

Kobe Bryant wants Philadelphians to see a movie so badly, he bought out a screening at the Riverview

Props to the Lakers NBA star for offering these free tickets and others who do the same, but there is a fundamental flaw in logic beyond this being simply a nice gesture for others.

When I see some of these celebs buying out theaters because they want to somehow impact box office sales, I almost laugh out loud.

Has anybody sat down and done the math?

The average theater has, what, 60-80 seats? At $13 a ticket, that’s less than $1,000 USD for 70 seats for one showing.

If you bought out every showing for the weekend from one theater, that’s going to cost less than $25,000 USD. That’s not even a blip on the radar for box office sales for one day. Nobody rich is going that far, though with buying out a single showing.

Bill Gates could buy out every Seattle area theater for a movie and it still wouldn’t have a significant impact in overall box office sales for a film.

There are better ways to spend money for a message, cause, agenda, whatever.

Why not report on stories where these rich people are spending money on better causes? A much better use of money than buying out screenings to a movie like Just Mercy would be paying the legal expenses for a wrongly imprisoned death row convict.

If you want to do something good with money for a cause, then donate to it!

Hey Kobe and others: here’s an alternative idea vs. buying out a single screening of this movie and letting 70 people or so see a movie for free: donate to The Equal Justice Initiative.

One thought on “Why are Celebs Buying Out Screenings for their Favorite Movies?

  1. I believe many purchase tickets to also shed light on various pieces of our history. Many famous people do support all that you shamed light on, but it’s also a way to allow those who might not be able to afford (yeah… some people can not afford…) tickets to movies to see themselves.
    I donate books to schools and I could easily go and represent a kid who was falsely accused pro bono but I elect to buy books to highlight diverse literature.
    As we discussed in one of your posts before, I think a lot of confusion is lack of being open-minded about issues. Check out the population of people where he purchased the tickets. I know churches that do the same and they pick up and feed too… in schools many of our minority students never see themselves and movies as such (I have only read the book : Just Mercy: A Story of Justice and Redemption https://www.amazon.com/dp/081298496X/ref=cm_sw_r_cp_api_i_CcZgEb82C5DGR)
    Provides what most will never understand…
    I write a prisoner (blog to come about it soon..and one of his five children I also connect with) and his story…. whoa…. but it will not do much to a person who cannot be open-minded.

    As always, thanks for opening up great dialogue my dear! I still owe another response and honestly I just remembered.

    Happy day!
    Ki

    Liked by 1 person

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