Netflix is notoriously mum on viewing stats.
We just don’t know.
Well, er, a lot of the time, we don’t, unless we’re told by Netflix.
But we now have the numbers — from their official twitter account tweet, not a third party auditing service — that The Irishman ⭐️⭐️⭐️⭐️ had over 26 million views in the the first 7 days. Further down in a tweet response they define a “view” as at least 70% of the film watched.
That number is of course open to wide interpretation since we don’t know how many people were watching said stream at the same time. We also don’t know how many are rewatches vs. first time views. But a view is a view is a view, right?
All things considered, 26 million is a lot of eyeballs. The film deserves them.
At a budget of $159 million that breaks down to, using simple math, a whopping $6.02 per subscriber.
So far that is what Netflix needs PER subscriber in subscription fees to pay for the break even budget for just this one movie. They have dozens of new shows in December 2019 alone.
Safe to say Netflix is deep in the red on this investment. That’s no secret. It’s well publicized that they are betting it all on original content. Go original or go broke … or maybe a little of both in the end.
Of course The Irishman will continue to have views long after the first 7 days. They won’t continue at the pace of the first seven days most likely, but it’s reasonable to hypothetically assume a 40% drop off week 2, 3, and then 20% to 10%. Here’s how that would look:
- 26,000,000 – first 7 days
- 15,600,000 – 14 days
- 6,240,000 – 21 days
- 1,248,000 – 28 days
HYPOTHETICAL TOTAL VIEWS: = 49,088,000
Don’t like my numbers? Hey, just create your own. I promise you can’t possibly be wrong in the world of tweet it and it’s believable.
Purely hypothetical, and probably more views after 28 days than this, but who knows what the real numbers will be. Netflix can claim any number they want and, guess what, we don’t know.
These streaming channels need third party independent auditing of statistics to actually mean more than just what somebody puts on their official Twitter feed. I’m not saying it’s BS — and this post is intentionally loaded with snark — but also not saying I believe it. Only one thing about this news is certain:
We don’t know what this means.