Roku Aquires DataXu – More Targeted Ads Coming Soon

The bigger anything media-related becomes, the more advertising it draws. That is apt for the streaming platform Roku.

Roku is already the No. 1 U.S. streaming platform in terms of hours streamed, with more ad-supported hours than any other OTT platform. The company also boasts more than 30.5 million active accounts, putting a Roku device in about 1 in 4 U.S. households.

Roku Makes a Big Acquisition That Could Be a Game-Changer

Roku is acquiring DataXu, described as “a demand-side platform that helps marketers plan and buy video ad campaigns”.

We have owned a Roku3 for some time now. Think we paid like $100 for it. This is the device of our choice for watching all streaming channels, since we do not have a TV that supports this natively. Maybe our next one will.

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